I've always been driven by big questions, and skeptical of easy answers.

 

Growing up, that meant regularly getting in trouble for testing the patience of my teachers and parents. In college at Amherst, it meant double majoring in Biology and Bioethics, trying to understand not just how life works, but how to live it meaningfully.

 

After graduation, I moved to Jerusalem to study Jewish philosophy and mysticism. I became fascinated with the timeless questions posed by my ancestors and the living debate about answers that continues to this day.

 

While there, I worked part-time for a biotech VC and one of their startups. I eventually back to the U.S. and joined the world's largest sales and marketing consulting firm. 

 

After four years of advising others on commercial strategy, I wanted to put the theory into practice. That's how I ended up as the first non-technical hire at an early-stage biotech startup out of YC. I built our content and co-marketing strategy, led sales, and eventually hired a GTM team to help us grow from Seed through Series B.
 

Here's the twist: I never liked sales. I felt allergic to everything fake and forced, like made-up quotas and awkward power dynamics. But I loved the parts that were real: talking to smart people, building trust, learning what mattered to them, and helping them make good decisions.
 

So I threw out the playbook. I hired a team of people with no traditional sales experience (scientists, operators, thoughtful generalists) and I coached them to sell with curiosity and seek clarity. We built systems for each of them around their voice and their unique strengths.
 

That became the foundation of the work I do now. In my work coaching founders and executives, again and again I realized that the real blocks weren't strategic, they were personal.
 

What needed to happen externally for the business usually became clear by diving deep internally. My unique strength turned out to be helping people realize how their personal life and past were impacting their ability to execute professionally.
 

The ripest opportunities for growth often involve exploring how:

• Nailing your ICP definition requires confronting your scarcity mindset

• Articulating your value prop necessitates appreciating your intrinsic worth

• Getting better leads might be simpler (but not easier) than you’re making it

• Closing more deals by being more mindful of your energy and tone

• Developing better relationships with your team might start at home 

 

This deeper work draws from the same source that first captivated me in Jerusalem—Torah wisdom that has guided my people through complexity and uncertainty for thousands of years. Ancient insights prove remarkably relevant for modern challenges.

With Tiferet, I work with entrepreneurs and executives who understand that sustainable business growth requires personal growth. I'll go equally deep with you on your forecast and pipeline or your life goals and relationship with your kids, because I believe these aren't separate conversations.

Clients describe me as relentlessly focused and ruthlessly honest, but also deeply supportive. I care a lot. I push hard. I tell the truth.

If you're ready to stop compartmentalizing and start integrating who you are with what you do, let's talk.