ABOUT TIFERET
Ancient wisdom provides timeless insights for modern business.
Tiferet (pronounced like “tea” + ferret”) is a Hebrew word that can be translated as beauty, harmony, or integration. It describes our power to transcend contradictions and reconcile opposites.
In Kabbalah (Jewish mysticism), Tiferet describes one of ten foundational energies that permeate all of existence. Most of the other elemental forces exist in tension with their opposites. Tiferet is unique in its ability to bring opposing qualities into dynamic relationship.
How does tiferet reconcile contradictions and unify opposites? How can we learn to channel this energy more in our professional and personal lives?
The answer is context. Tiferet integrates opposing and potentially even contradictory elements by framing them in light of something greater.
Tiferet manifests when we prioritize relationship over ego, when our desire is to create something outside of and greater than ourselves.
We draw on tiferet when we modulate behavior based on feedback, or when we set aside our own biases to engage someone with an open mind. If our true goal is connection, that context empowers us to harmonize seemingly opposing views or competing priorities in service of that goal.
In a business context, a Tiferet approach means defining your commercial strategy or brand identity in relationship to the needs of the clients you serve.
When you’re grounded in what the market needs from your business instead of what your business needs from the market, this desire for real connection to your clients should flow naturally into the optimal combination of sales and marketing tactics.
Anchoring into a unique value proposition that solves your clients’ problems evokes clarity that illuminates the best path forward.
Centering your business around a client-centric identity creates alignment internally, with your clients, and with your team.
When your energy is directed toward creating real value for others, the confidence that follows is authentic and the process of growth starts to feel natural.
Your clients can't "you" anywhere else, that's your most sustainable differentiator. Tap into that, help your team do the same, and watch growth happen organically.