top of page

OFFERINGS

Sales doesn't have to feel gross.

 You just need a sales system that fits you.

What is it?

Coaching + Consulting for people who'd rather do the work than sell it.

This isn't my system dropped on top of your business; it's a tailor-made sales process designed around your voice, your strengths, and your goals. 

No scripts. No out-of-the-box templates and action plans. We'll build the system together, so you can run it with confidence and clarity. 

Who is it for?

Reluctant sellers: founders, consultants, and advisors who are great at what they do but struggle to sell more of it.

You've gotten this far on word of mouth, referrals, or reputation. But now, that pipeline is drying up. 

​

You've tried outreach, or avoided it because sales feels fake, pushy, or just... not your style.

​

But what if that version of sales (the one you see in cringy LinkedIn DMs or automated mass spam emails) isn't actually good sales? 

“Max relentlessly focuses on aligning the value proposition of a product/technology with the ideal customer profile (ICP) and having all outreach (emails, decks, etc.) reinforce that positioning to waste less time and tease out your true champions.”

~Michael Becich, CEO of Cache DNA

Leaves_flow-darktop_left2.png

Here’s how it works:

This isn't a one-size-fits-all playbook. It's a system we build together for your business and validate with real-world feedback, not theory.
At the core of every engagement is an iterative loop:
design → build → test→ learn.

PHASE 1

Design + Build

Whether you work in docs, spreadsheets, or pen and paper, we’ll shape the system around how you  operate, so you’ll actually use it.

During the first phase, we’ll work on:

Defining your Ideal Client Profile (ICP)

  • Find a clear focus

  • Refine positioning 

  • Craft targeted messaging

Auditing Current + Past Practices

  • Review pipeline performance

  • Identify patterns + gaps

  • Set realistically ambitious goals

Creating a Day-by-Day Action Plan

  • Build your sales system

  • Plan out a first campaign

  • Demo outreach together

Leaves_flow-darkbottom_right.png

PHASE 2

Test + Learn

Now we take this to market, and I stay close.

I'm in your corner for live feedback, deal coaching, and call reviews.

Then we battle-test the system in the market:

You'll learn to:

  • Do deeper discovery 

  • Ask better questions

  • Recognize real signals

We'll work through:

  • Handling awkwardness

  • Navigating pricing

  • Managing power dynamics

Then we iterate on:

  • Analyzing what we hear

  • Tweaking and refining

  • Building the next campaign

Ready to stop avoiding sales?

If you're willing to do the real work, I'll be in your corner the whole way. As crazy as it might sound, you may even start to enjoy sales.

bottom of page