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STARTUP 180°

Build your company,
your way.

Practical advice, real-time problem solving, and leadership coaching for early stage founders focused on growing their businesses and themselves.

What is it?

Startup 180° helps founders grow their business while staying rooted in their values.

The core of our offering is go-to-market strategy consulting, founder-led sales coaching, and support in building scalable sales and marketing teams. 

We know how challenging it is for founders to not get swept up in the frenzy of startup life.

In addition to hands-on support and practical guidance, we also provide leadership coaching and resources for you and your team’s continued professional development. 

Who is it for?

We partner with seed, Series A, and Series B tech and healthcare startups with fewer than 100 employees.

Startups that engage us are usually struggling with identifying the best way to grow a sales team. They are often overwhelmed by all of the critical decisions they need to make, from establishing product-market-sales fit to transitioning from founder-led to team-led sales. 

 

Founders that partner with us often have some fear of selling out in the process of building a sales engine to fund and grow their company. They are thoughtful entrepreneurs who are committed to finding effective ways to support the growth of their company to get to the next level.

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Here’s how it works

Our engagements are always custom-tailored to meet clients where they are on their growth journey. We don’t believe in “one-size-fits-all” solutions - every founding team and company will have a unique path to success.
We typically work with our partners over the course of a year, setting personal, professional, and corporate development goals and then focusing on the daily and weekly progress required to achieve them.

SEED TO SERIES A

Founder-led Sales

Building out and defining processes and discovering what works

For companies just getting started, we'll work on:

Brand and Positioning

  • Mapping the market landscape and doing competitive analysis

  • Interviewing prospects to build segments and personas

  • Defining unique value proposition, product packaging, and pricing

Sales Process Building

  • Testing and refining outreach tactics, pitch decks, and email copy

  • Implementing a tech stack (CRM) for tracking and analysis 

  • Developing initial contracting and negotiation processes

Marketing Strategy

  • Creating first website or upgrading it to scale 

  • Building your founder brand and thought-leadership content strategy

  • Testing top-of-funnel lead generation tactics 

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SERIES A TO SERIES B

Transitioning from founder-led to team-led sales

Handing over the reins to start to scale

Once you have a playbook, we'll help you to:

Hire Sales and Marketing Leadership:

  • Hiring processes and interview plans 

  • Structuring compensation and incentives to drive performance 

  • Onboarding and training

Establish Best Practices for Pipeline Management and Forecasting:

  • Establishing goals that have all teams rowing in the same direction 

  • Creating an open and honest environment around pipeline  

  • Building forecasting and S&OP processes

Coach and Up-level Team Skills:

  • Real-time deal coaching and negotiation support  

  • Debriefing on and learning from lost deals  

  • Facilitating team training, workshops, and offsites

SERIES B TO SERIES C

Growing a sales and marketing team

Building an engine for repeatable, predictable growth

When it is time to grow your team, we'll support you with:

Sales and Marketing Strategic Audits:

  • Deep-dive on sales process metrics, sales cycle timing, and conversion rates

  • Marketing attribution and ROI assessment 

  • Brand strategy refresh or reboot (if needed)

Coaching for Your Executive Team:

  • Leadership coaching for personal and professional development

  • Quarterly or bi-annual executive team off-sites

  • Group synergy sessions and conflict resolution support

Team Building and Trainings

  • Sales kick-offs or sales meeting facilitation 

  • Team off-sites, skill training, or strategy workshops

  • Real-time coaching and support for your top performers across your teams

We partner with founders on whatever they need support with most. Whether helping with the process of fundraising or rolling up our sleeves and collaborating on a business plan or pitch deck, we’re here to help you be successful.

About Us

Startup 180° is a collaborative project between Tom Batchelder of Selling 180°, Max Gilbert of Tiferet, and their affiliate partners.

Together, Tom and Max bring complementary skills to support founders and their teams with whatever challenges they may face, professionally or personally, as they grow and scale their business. 

Tom has thirty years of experience in sales and twenty years in professional coaching with thoughtful, growth-oriented leaders and business development teams within professional services and technology organizations. 

Max worked in sales and marketing consulting for pharmaceutical and healthcare companies for five years before joining a biotech startup to build and lead their business development and marketing teams for four years (while a client of Tom’s). 

Startup 180° also has a network of affiliate partners to provide support with: 

  • Sales Ops (CRM setup or process optimization, reporting, dashboards)

  • Creative and design work (for branding, websites, video content, etc.)

  • Content writing and editing 

  • Personal founder brand building

  • Legal and contracting support

  • Recruiting and hiring 

  • Event planning

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Get in Touch

Send us a note to find some time for a quick chat about your growth goals.

We'll be in touch soon.
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